Perils Of A Big Hitting Marketing Strategy

Most companies today who want to become more prominent in the eye of the public will choose to use a big hitting marketing strategy. As well as being expensive, this type of strategy can also prove very risky as they need to purchase TV time and then record an advertisement that will be aired repeatedly locally and regionally. Or they may take out a full page ad in a newspaper or place short ads that are repeated on the radio. What they are hoping is that by spending more they will able to bring in more customers. One of the problems with taking this approach is that it doesn’t matter how much you spend there is no guarantee that this form of advertising will succeed.

Predicting the future with any kind of accuracy is difficult and should you place an advertisement on national television or with a certain radio station, you cannot be sure that something will not happen that will cause people to turn over to watch or listen to another station. If that happens, the all-important ‘marketing punch’ is lost. Although this may not happen, there is nothing to say that it can’t.  It is usually dangerous to put all your marketing eggs in one basket.

It is usually more cost effective to grab your audience’s attention from the ground up. The more attention you get the greater you chances of conversation.