We Are Speaking Frankly

Were you to ask one hundred consumers what they find most unpleasant about marketing you are probably going to find that at least 25% of them will say that ‘marketers lie.’ Consumers hate being lied to and are far less likely to take notice of marketing if someone is always telling them a lie. In fact this has led to a cynical market which has become hard to nail down through the use of conventional marketing.

If you were to tell someone that something is too good to be true they will tend not to believe it and so it must be a lie. In fact you can go a long way if you are honest with your customers. However what this doesn’t mean is that you tell them to go somewhere else as you know of shop that sells what you have to offer for less. What we mean is that you should be concentrating on the facts whilst avoiding trying to make your product look like it can solve all their problems. What consumers want to hear is how something will make their life easier, more convenient or happy.

Certainly gaining a reputation for speaking frankly is worthwhile as people are fed up with all the lies and are more willing to value the word of someone who has less hype and uses constructive marketing.

Remember, don’t undersell yourself.  People will be happy to spend more time with you if they trust you.